Brazil 83 million , Japan 60 million , and Russia 58 million take up the next three positions at the countries with the highest number of YouTube users.
S adult population uses YouTube Pew Research , Furthermore, the USA accounts for much of the traffic towards the platform, currently sitting at Image Source: Alexa. YouTube is currently localized in over countries and can be used in 80 different languages YouTube , This fact has made it possible for the fast penetration of the platform to other countries globally.
The Netherlands ranked second, as the United Arab Emirates ranked third. Source: Hootsuite. Pew Research , With about million daily active users on YouTube consuming more than a billion hours of video every day, this is one of the most widely used social media platforms and search engine in the world YouTube , By , half of the viewers under 32 will not subscribe to a pay-TV service. The average number of mobile YouTube video views per day is 1,,, The average mobile viewing session lasts more than 40 minutes.
More than half of YouTube views come from mobile devices. YouTube overall and even YouTube on mobile alone reaches more and year-olds than any cable network in the U. YouTube has launched local versions in more than 88 countries. Create a damn good intro. Previous Previous. Next Continue. As mentioned earlier, more than two billion of its users—equivalent to nearly one-third of all internet users—log in each month.
YouTube viewers watch over one billion hours of videos on its platform every single day and are responsible for generating billions and billions of views YouTube, The popularity of the platform grants it a wide audience reach, which is especially true on mobile devices.
The company says it reaches more US mobile consumers than any other television network currently does. The mobile-friendliness of the YouTube app is one of its most appealing factors and certainly something to take advantage of when advertising on YouTube. How is YouTube so popular and how is it able to generate billions of views every single day?
To understand that, we need to take a deeper look at its numbers. YouTube is not only available but also localized YouTube, in over countries. This means that the platform adapts to the different languages of the different markets it is in. This makes it inviting and attractive for its users, which increases engagement and usage. Plus, it can be accessed in 80 different languages. According to a survey, two-thirds 67 percent of the videos posted by popular YouTube channels are in other languages.
Of the rest, just 28 percent are in English, while the remaining five percent are in English and other languages. The same survey also found that even though there were significantly fewer videos in English, English-language videos tend to receive around four times more views than videos in other languages. Everyday people watch one billion hours of videos on YouTube and generate billions of views YouTube, This means that when users are searching for ways to learn something, they rely on video content.
Marketers should be leveraging the power of video and cater their content according to the growing preference of video content. There are endless ways that you can start creating video content on YouTube.
Maybe you can create a YouTube channel where you can share updates with your audience, or interact with them and solve their queries or concerns. You can even add a link to your YouTube profile on your ecommerce store, so your audience knows that they can find you there. As the importance of video content becomes increasingly evident, more and more businesses are turning to video. Statistics show that 62 percent of businesses use YouTube as a channel to post video content Buffer, YouTube may have gained a lot of popularity as a platform for personal video viewing, but it has also been a valuable tool for businesses.
Recently, more and more businesses have started to use YouTube as a channel to communicate with their existing customers and expose themselves to potential customers. Sharing has been made easy through the use of YouTube, and it goes both ways. This can be done through engagement with the audience in the YouTube comments.
YouTube also gives brands the possibility to customize how their channel looks. To take full advantage of this, businesses should update their YouTube channel to reflect their brand identity, in order to stand out among the competition. Although it can be really easy to set up a YouTube channel, the hard part is to keep working on it and posting regularly to increase subscribers and keep your audience engaged.
Producing videos may seem tedious and expensive for small businesses, but there are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional cameras are no longer needed. Mobile is first everywhere.
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